Website Design
Reframe to Sustain
Who…
Reframe to Sustain is headed up by Maria Bostock a Thrive Coach and Expert, that can say with confidence, ‘I get it’. With over 20 years in HR, she has witnessed and experienced the pressures of a transformational environment, when change is constant, and the pace can be relentless.
the Issue
From the client’s view
I have recently transitioned from a distinguished 20-year career in the corporate world to starting my own business as a Thrive Coach. This leap, while exciting, comes with its own set of challenges and opportunities that I am well-prepared to tackle. My extensive background in HR, where I have witnessed and navigated the pressures of a constantly evolving environment, positions me uniquely to offer deep, empathetic insights and strategic guidance.
Setting up my business has presented additional challenges beyond my corporate expertise. I have had to navigate the complexities of establishing a new brand, developing a personal brand, and creating a compelling online presence. Building a new website and crafting a cohesive branding strategy are crucial steps I have undertaken to ensure my business stands out in a competitive marketplace. It was my photographer, who did my personal branding photos, that recommended me to Yvette.
the Solution
Working closely with Maria was essential to the overall process, ensuring her thoughts and ideas were incorporated into the new website. She shared inspirations from various coaching and wellbeing websites she admired, along with specific elements she loved. I made sure to integrate these ideas into the new design, creating a website that truly reflects her vision and passion for Thrive Coaching. The result was a fresh and cohesive look that Maria absolutely adored, blending her original brand essence with modern, appealing design elements.
Website Design:
The concept for Maria’s new website was to evoke a sense of vibrancy and positivity. We used creative fonts and layers to design a site with a WOW factor that truly captures her dynamic and uplifting brand.
Content Structure:
While the design of the website is compact, it effectively covers all the areas that Reframe to Sustain offers to its clients. The website is designed to evolve alongside the business, allowing it to grow and adapt as needed.
Imagery:
Maria had her personal brand photos taken by Holly Bobbins Photography. As part of her brand design, she also had some abstract imagery created, which was used for backgrounds. Additionally, other images used on the website were sourced from royalty-free collections.
“I absolutely love working with Yvette. She really understands the brand and totally matched my needs with her creativity. She was extremely patient and flexible as my offering evolved as we developed the site. The response from my network when I launched the website was amazing “this is so you”, “super professional”, “stunning”. I couldn’t have asked for more. I highly recommend working with Yvette, I am looking forward to our continued relationship as she will grow the website as my my business grows – Thank you Yvette”
Maria Bostock – Reframe to sustain
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