Brand Design for Service-Based Businesses

You deserve a brand that reflects the quality of your work

Your brand is often the first impression people have of your business. Before they read a word, they’re already forming an opinion based on how everything looks and feels.

Brand moodboard for Catching Beauty Photography showing family portrait images, a coral and sage colour palette, and logo design by Lemonade Design Co

This is for you if…

If your branding feels inconsistent, outdated, or no longer reflects your business, it can hold you back from attracting the clients you really want. I design thoughtful, professional brand identities for service-based businesses who are ready to present themselves with confidence.

Many of my clients come to me when:

  • YOUR BRAND NO LONGER REFLECTS THE QUALITY OF YOUR WORK
  • YOU’RE ATTRACTING THE WRONG TYPE OF CLIENTS
  • YOUR LOGO OR COLOURS FEEL DISCONNECTED OR INCONSISTENT
  • YOU CREATED YOUR BRANDING YOURSELF AND YOU’VE OUTGROWN IT
  • YOU WANT YOUR BUSINESS TO FEEL MORE PROFESSIONAL AND ESTABLISHED

Your brand should support your business, not hold it back.

My approach to brand design

Every project starts with understanding your business, your audience, and how you want your brand to be perceived. From there, I design a visual identity that reflects your personality and positions your business professionally.

For a faster turnaround, I also offer a VIP rapid design process, a focused half-day or full-day session done live via Zoom, where we work through your brand together in real time. It’s ideal if you want a professional identity without a long back-and-forth process.

Once we’re finished, you’ll have everything you need to use your brand consistently and with confidence.

Yellow lightbulb standing out among blue lightbulbs, representing brand identity and standing out from competitors
Brand style board for Chantel Photography showing font pairings, a circular monogram logo, and a wedding and family photography moodboard, designed by Lemonade Design Co

More than just A LOGO

logo. colour. typography. voice.

Good brand design is about creating a complete and cohesive identity. This includes your logo, colours, fonts, and visual direction, all working together to create a recognisable and consistent presence.

Together, we create a brand that feels aligned with your business, so you have confidence across your website, social media, and marketing.

What my clients SAY…

  • ‘I also invested in her branding service, and it was worth every penny

    I gave Yvette a few ideas about design, theme, and colour scheme, and somehow she turned that into a perfectly functioning, stylish website that was exactly what I’d pictured, without any of the usual back-and-forth.u0022
    Claudia
    Claudia the Celebrant

What does it cost?

Your branding plays an important role in how your business is perceived. To keep the process simple and focused, I offer a rapid, one-day brand design session, so you walk away with a professional, cohesive brand without it dragging on for weeks.

Brand in a Day

Price from £1000


In one day, we’ll get your brand sorted, from strategy call to finished logo, so you can stop patching things together and start showing up consistently.

  • Start with a 1-hour strategy call to dig into your business, your goals, and the vision for your brand
  • Explore your inspiration together, your Pinterest board, colours, and styles you’re drawn to (and ones you’re not)
  • Create two brand concepts, each built around your inspiration, your goals, and the clients you want to attract
  • Talk through one round of refinements, so it feels exactly right before it goes anywhere near your website or socials
  • Deliver your primary and secondary logo, in jpeg, png, and eps formats
  • Put together a mini brand style guide, your fonts and colours, so you can keep everything consistent across your website, social media, and marketing
  • Timeline: 1 Day

Signature Brand

Price from £1995


Your brand, built properly, no guesswork. We start with strategy, so everything that follows is grounded in your goals and your ideal clients, not just what looks nice on a moodboard.

  • A step-by-step brand strategy workbook, so you can DIY your positioning like a pro and stand out from your competitors
  • A 1-hour strategy call to dig into your business, your goals, and the vision for your brand
  • A thorough look at your inspiration, Pinterest boards, and the styles you’re drawn to (and ones you’re not)
  • Two moodboard options, so you can choose the direction that feels right before we go further
  • Three brand concepts, each built around your inspiration, your goals, and the clients you want to attract
  • Two rounds of refinements, so it feels exactly right before it goes anywhere near your website or socials
  • Your primary logo, secondary logo, and brand elements, delivered in jpeg, png, and eps formats
  • A brand style guide, your fonts and colours, so you can keep everything consistent across your website, social media, and marketing
  • Timeline: 2 weeks

Logo only

Price from £250


A logo that actually looks like you, no lengthy strategy process, just a design that fits your business and feels right from day one.

  • A short discovery questionnaire, so we understand your business, your style, and who you’re trying to attract
  • One initial logo concept, based on your brand and your inspiration
  • One round of refinements, so it feels right before it’s finished
  • Your primary logo, delivered in jpeg, png, and eps formats

Designed to work beautifully with your website

Many clients choose to combine brand design with their website project, so everything feels cohesive and aligned from the start. This creates a seamless experience for your clients and strengthens your overall online presence.

Ready to take the next step?

If you are ready for a brand that properly reflects your business, I would love to hear from you.

Book a 30-minute call… it could be the best 30 minutes you invest in your business

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BONUS: You’ll also get occasional tips on branding, website strategy, and how to turn your online presence into a client-converting machine.

No spam, no fluff, just smart advice that helps your business grow.

Let’s build a website and brand your business deserves.

Find

Lemonade Design Co is a Website and Brand Design Company based Ashford in Kent with a UK and global client base.