about Yvette

Website & Brand Designer

Hi, I’m Yvette & I live in Kent, a mere 37 minutes away from London by high-speed train or an hour and a half ride to Paris!

My professional background consists of design, sales, and marketing with more than three decades of experience in both domestic and international markets.

In 2016, Lemonade Design Co was born out of adversities following an unfortunate surgical event. Today, I am passionate about helping small-to-medium companies in their online business endeavours as well as their brand identity development.

Technology can be intimidating but I am here to make sure you don’t feel overwhelmed while navigating it, leaving you to get on doing what you do best.

A picture of Yvette Craig sitting relaxed on a bed in jeans and black top

My Journey

to Become a Web and Brand Designer

01.

1989 to 1996 – Sales & Marketing

I worked in Sales and Marketing for various Blue Chip Companies as well as running my own soft furnishing business.

A picture if Yvette Craig in a hot tub at Hayne Barn Estate

02.

I TOOK THE NEXT STEP

Moved to West Palm Beach with my husband’s work, and later to Old Saybrook, Connecticut then in 2000 we moved to Stratford, Ontario Canada where I worked for an Interior Design Company

A photo of New England

03.

1989 to 1996 – Sales & Marketing

I worked in Sales and Marketing for various Blue Chip Companies as well as running my own soft furnishing business.

The Lighthouse at Old Saybrook

04.

2005 – 2015 – Yvette Craig Photography

In 2007 after running Yvette Craig Photography part-time I left Business Link Kent and went full time in my photography business, where I won many different awards including ‘Kent Wedding Photographer of the Year 2012’. Also in 2012 I met Melissa Love of the Design Space, little did I know that chance meeting would one day too a complete career change.

Leeds Castle

05.

2016 to present

Back in 2015, I had surgery on my spine that went wrong, and was left with no other option than to give up photography. But then Melissa Love from The Design Space came along and changed my perspective – she gave me the confidence to re-train as a web and brand designer, starting out as her freelance worker before finally branching out on my own with Lemonade Design Co. And I haven’t regretted it for one second; through this venture, I get to do what I love most about design.

Lemonade in a jug

“I remove the uncertainty, technical complexities, and stress from website and brand design, allowing you to concentrate on your true expertise – your unique zone of genius.”

“I turn your digital dreams into tangibly captivating realities, helping your business stand out in the crowd.”

You asked!

Frequently asked questions!

A speech blurb

How do I say your name?

Lots of people get really confused about how to say or spell my name!

So to pronounce it correctly it’s E vett, the Y is pronounced as an E and the last E is silent!

A lot of people get really confused and pronounce it a Y vett E

The Canal at Alvechurch

Where are you from?

I was born in a small village in the Midlands, called Alvechurch, which is south of Birmingham and later I moved to Redditch. A move Stateside took me to West Palm Beach, Florida, then on to Old Saybrook, Connecticut, and finally  Stratford, Ontario, Canada before moving to Kent in 2002.

A photograph of Yvette Craig on the About Yvette Page

How old are you?

This is one question I get asked this question a lot… I was born in 1962, so the same age as Tom Cruise! All I can say is, that it must have been a good year as we are wearing well!

Torontos CNN Tower

and a few more questions…

Yes, I am a Mum to three grown sons and have three grandchildren.

Absolutely without a doubt, dogs. We currently have just one West Highland Terriers and have had four previous Westies that are no longer with us. Our favourite was Hamish (but don’t tell Millie) – he was super cool and Canadian and he flew back with us to the UK!

I had a screen test to be a presenter on Changing Rooms! Oh, how I would have loved to go head-to-head with Laurence Llewelyn-Bowen!

I absolutely adore my home, so you can always catch me over on my Instagram account @making_magnolia_home! I have a passion for creating abstract paintings – so lately, I’ve been taking my art to the Greenhouse since I had to impose a ban on myself from painting inside the house.

Country Music – I listen to Country Line all day long!

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What my clients say…

Yvette is brilliant to work with. She’s incredibly intuitive at honing in your likes and dislikes of design to produce a website that you’ll love in record time. She’s easy to work with, explains what she’s doing and why and makes sure you’re 100% happy. I wouldn’t hesitate to recommend Yvette and look forward to working with her again.

Katie – Katie MacDonald, UK