Website & Brand
Pippa Heath Photography
Who…
Pippa Heath Photography is a Brighton LGBTQ+ friendly wedding photographer covering Sussex, London, and the UK. My favorite photos are always the natural, authentic ones that show how the day felt in an unposed way. As an avid people watcher, I love capturing the emotions and connections, from the laughs to the tears and everything in between.
the Issue
From the client’s view
I had grown increasingly dissatisfied with my old website. It felt flat and lacked the personality and branding that truly represented me. The site failed to showcase my photos and personal touch, making it difficult for me to connect with my audience. I yearned for a fun, modern, and stylish website where my personality could shine through and captivate visitors.
Upon speaking with Yvette, I was immediately impressed by her approachability and willingness to tackle any challenge. Yvette made me feel comfortable, ensuring that no question was too silly and no task too difficult. I wanted a complete transformation that would bring my brand and myself to life, creating an engaging and easy-to-navigate site.
the Solution
Working closely with Pippa was essential to the overall process, ensuring her thoughts and ideas were incorporated into the new website. She shared inspirations from various photography websites she admired, along with specific elements she loved. I made sure to integrate these ideas into the new design, creating a website that truly reflects her vision and passion for photography. The result was a fresh and cohesive look that Pippa absolutely adored, blending her original brand essence with modern, appealing design elements.
Website Design:
The concept for the new website was very much that it needed to have the look and feel of a magazine rather that a website, using fonts, and layers to create a website with a WOW factor.
Content Structure:
The new website’s structure closely followed the old one, but we utilised it differently.
Imagery:
As a professional photographer, Pippa’s new website is the perfect place to showcase her imagery.
Brand Identity & Logo Design:
Initially, Pippa planned to keep the old logo and brand design I created for her a few years ago. However, as I designed the new website, I realised the old logo no longer fit. I surprised her with a new logo that complimented the updated design while retaining the original brand colours.
Typography:
I chose typefaces to align with the new website and logo design, prioritising readability as a crucial factor.
“I’ve just gone live with my new website and couldn’t be happier with the job Yvette has done. The transformation from my old site is huge. It’s like me and brand have come alive again! Yvette was easy to deal with from the start. There’s no question too silly and no task she’s not willing to do to create exactly what you want. My old website felt a bit flat and I felt it didn’t bring my branding and myself into it enough. I wanted Yvette to change that around and bring my photos and me to the forefront with a fun, modern, stylish site that was easy to navigate and where personality bounced off the pages. I really feel she’s achieved that. Turnarounds were prompt and Yvette always respond’s quickly to any queries I had. I would thoroughly recommend her for a website redesign. Super happy with the result!”
Pippa – Pippa Heath Photography
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