Ready to launch your new website
Are you ready to launch your new website and business to the world? Congratulations! You’ve taken a huge step in getting your business off the ground. Now that you have a website, it’s time to make sure it looks great and functions properly. Here are some tips on how to get started with your new website and make sure it stands out from the crowd.
SEO – aka Search Engine Optimisation
Are you looking to boost your website’s visibility? SEO can help! It’s the process of optimising your website so that search engines, such as Google, will show it in their natural list of suggested websites when someone types in a query related to what you offer. For instance, if you’re a wedding photographer, then SEO can ensure your site appears at the top whenever someone searches for “wedding photographer”.
Why you need to be on page 1 of the search engines
Did you know that the vast majority of website visits come from the top three organic results in a search? In fact, the number one spot all by itself attracts around 60% of all traffic. To put it into perspective, when searching for a wedding photographer, there are 22.4 million websites available – yet people rarely stray beyond the first page! So if you’re looking to boost your online visibility and engagement, investing in SEO is essential.
Getting to the Top of the Search Engines
Reaching the top of the search engine results doesn’t just happen overnight. Getting there requires a lot of effort in understanding the algorithms that Google uses to rank websites. To be successful, your website must be tailored to what people are looking for, with content that is relevant and frequently updated. I recommend blogging as a way of adding new content.
Additionally, you need other sites linking to yours, as well as visitors consistently visiting your site. The longer your website has been running, the more likely it is to get noticed by search engines. To make your website stand out from the crowd and reach the top of the list, take the time to understand how search engines work and optimize your site accordingly!
There are SEO Plugins to help
To get your SEO off to an excellent start, we’d highly suggest checking out Yoast and All in One SEO plugins. These are both widely used and can help improve your online presence. Of course, there are other options as well, so feel free to explore!
Writing Compelling Content
If you want to get noticed by Google and rank high in search engine listings, having a blog with fresh content is essential. You can also stand out from the crowd by carefully selecting unique or specialised products that you offer.
What to blog about
Deciding what to blog about can sometimes feel repetitive, or as if you’re not standing out, so if you are a wedding photographer looking for an edge? Consider writing about topics that are less crowded, like tips and advice for the big day, or finding the perfect bouquet. Giving you more of an opportunity to stand out from the competition and be noticed.
Take advantage of Google’s free Search Keyword Tool found at adwords.google.com under “Reporting & Tools” – it provides insights into how many people used particular phrases over the past month when searching online!
Remember to add Hyperlinks
Constructing a blog post is hard work, so it’s important to ensure that your efforts don’t go unnoticed. How do you do this? By adding links to and from other web pages! Outbound links can direct readers to external websites which are featured in the post, while inbound links point readers back to additional relevant content within your own site.
One final tip: if your post mentions another business, don’t forget to share it with them—they may be more likely to help promote your page online, boosting visibility and driving even more people directly to you!
Images help make your post inviting
When you create blog posts, don’t forget to include some eye-catching visuals! Photos and illustrations can draw in readers and help your message reach a wider audience. To really make an impact, use unique images that set you apart from the competition. With the perfect picture accompanying your post, you’re sure to stand out on social media.
