Why Copying and Pasting What ChatGPT Told You Into a Designer’s Brief Is Actually Holding You Back Let me start by saying, I love that AI tools exist. I use them myself. They’re brilliant for sparking ideas, unblocking writer’s brain, and getting a quick answer at 11pm when you really should be in bed. But…
You know what it’s like… Until You’ve Been Duped You’re busy, juggling a hundred things, and an email pops into your inbox from someone you know… or at least you think you do. After all, it’s written in their tone of voice. It sounds like them. It even looks like them. But you didn’t check…
There is a common assumption that if a website is not performing well, the only solution is a complete redesign. But that is not always the case. Often the biggest improvement you can make to your website is much simpler. Sometimes what you really need is a new home page. Your home page is the…
How work has changed since the 1980s is something we don’t always stop to think about. Last week I was on a Zoom call with Melissa and Patty and somehow the conversation drifted into one of those “do you remember when…” moments. You know the ones. When you really think about how work has changed…
So, You’re Number One on Google… Now What? For years, getting your website to number one on Google felt like winning the internet. You’d made it. You could relax. Put the kettle on. Job done. Except… things have moved on a bit. What many business owners are now discovering is that AI website optimisation is…
There’s something quite special about redesigning a website you originally created. You already know the business. You’ve seen how it’s grown. And you can spot exactly where it’s ready for its next chapter. That was exactly the case with Ben’s website, This Is Feeling. I first designed and built Ben’s original Divi website back in…
Website design in 2026 is not about chasing trends for the sake of it. It is about building websites that work harder for your business, show up in modern search and clearly communicate who you are and why someone should choose you. Pretty websites are no longer enough. Your website now needs to be strategic…
“You’ve hit that magical “Publish” button and your brand-new website is finally live. The colours are perfect, your copy sparkles, and your images look incredible. So… now what? If you’re sitting there refreshing Google wondering why you’re not suddenly flooded with enquiries, don’t worry, you’re not alone. A website launch is a huge milestone, but…
“My Website Isn’t Working!” (Spoiler: It’s Not Broken, It’s Just Bored) You wouldn’t believe how many times I hear this: “My website isn’t working!” Cue dramatic sigh and eye-roll (mine, not theirs) Now, this declaration usually falls into one of two camps: So… how exactly are you marketing your website? At this point, I usually…
When you run your own business, you are your brand. Your clients aren’t just investing in your services or your products, they’re investing in you, your story, and the connection they feel with you. That’s why personal brand photography is such a powerful tool for any business owner. We live in a visual world. Whether…