When you run your own business, you are your brand. Your clients aren’t just investing in your services or your products, they’re investing in you, your story, and the connection they feel with you. That’s why personal brand photography is such a powerful tool for any business owner. We live in a visual world. Whether…
The other day, while I was getting the house ready for guests, I made the mistake of opening that cupboard. You know the one, the space where mismatched bedding, rogue towels, and mystery pillowcases go to retire. One peek and I thought, “I really should tackle this.”But instead of sorting the cupboard, I found myself…
A good-looking website might get you compliments. A strategically designed one gets you clients. Of course design matters. But style without strategy is like lipstick on a ghost: all show, no substance. If your website isn’t bringing in enquiries, or it’s bringing in the wrong ones, it isn’t doing its job. The sweet spot is…
About Pippa Pippa Heath is all about capturing life as it truly is: natural, honest and full of feeling. After being made redundant from a publishing job, Pippa packed her camera and went travelling. Along the way, she realised photography wasn’t just a hobby. It was what she wanted to do. She photographed a friend’s…
If you’ve been putting off a website refresh, you’re not the only one. It’s easy to let your site sit untouched for years, and investing in an update is not your top priority. But if you’re serious about growing your business, your website needs to keep up. At Lemonade Design Co, we work with small…
Let’s talk about tone of voice. It’s one of those things that can quietly make or break your website, and yet, so many businesses completely overlook it. I was recently looking at a website for a small, independent maker. Lovely products. Years of experience. But… the website read like a pensioner selling bits and bobs…
Is your brand sending the right message to your audience? This is one of the most important questions you can ask as a business owner. Your brand is often the first thing potential clients encounter, whether they’re visiting your website, scrolling through your Instagram, or reading a newsletter. And those first impressions? They matter. If…
Why Your Website Needs a Privacy Policy (Even If You Think It Doesn’t) Let’s talk about the oh-so-thrilling world of Privacy Policies.I know what you’re thinking: “Privacy Policy? But my website is just a cute little corner of the internet – I’m not exactly MI6!”Well, whether you’re running a global business or simply sharing your…
Why Hiring a Professional Website Designer Is Worth the money (And How My Flat-Pack Desk Proves It) Let me tell you a little story about a flat-pack desk. You know the kind, right? It arrives in a box that somehow looks way too small to contain a whole desk, yet there it is. I enthusiastically…
Creative Brand Photographer When you meet someone who lives and breathes creativity, it’s instantly obvious, and Eddie Judd is exactly that kind of person. A true force behind the lens, Eddie specialises in creative portrait and brand photography that’s full of personality, purpose and a serious touch of polish. At the end of 2024, I…
Lemonade Design Co is a Website and Brand Design Company based Ashford in Kent with a UK and global client base.