Why You Should Niche Your Website (But Always Keep a Back-Pocket Offering for Quiet Times) We’ve all heard it, right?Niche down. Be specific. Speak to one dream client. Don’t try to be everything to everyone. And honestly? That advice is solid. When your website speaks clearly to a specific audience, it builds trust faster. It…
Would your Hosting Company call you at 7pm on a Saturday night? Let’s be honest—if your website went offline at 7 PM on a Saturday, would your hosting company even notice? And if they did, would they care enough to call you? Probably not. That’s the difference between working with a smaller hosting provider that actually *knows*…
Re-designing websites is about crafting a new website while keeping the current one live, preserving SEO, structure, and user access seamlessly, but it can also raise concerns about downtime or losing valuable content. That’s why my approach focuses on crafting a new website while keeping the current one live. By working on a dedicated staging…
Why is your brand important? When you think of branding, what springs to mind first? For many, it’s the logo. While a logo is undoubtedly a crucial element of your brand, it merely scratches the surface. Your brand represents the very essence and spirit of your business. In this post, we’ll delve into why your…
Discover the importance of a stunning website that matches your Instagram is essential for attracting clients and boosting your online presence. ** Long Post but worth your time ** I have some major news from the Instagram world today. First, a quick question: if your website and Instagram grid went head-to-head, who would come out…
Your website is the welcoming face of your business. But while a beautiful design catches the eye, it’s the care behind the scenes that keeps everything running smoothly. Think of it like your car. Between services, you top up the fuel, oil and water. That’s a bit like updating your plugins, theme and WordPress when…
Do you know what the 5 most common mistakes photographers make when it comes to their website? As a photographer, your website is often the first point of contact for potential clients, It’s where they go to see your work and get a sense of your brand. However, many photographers make common mistakes that can…
Looking for a summertime refresher? Here’s my delicious recipe, on how to make homemade lemonade! It’s easy to make and sure to quench your thirst on a hot day. The best way to make lemonade is by making a simple syrup first. To do this, heat water and sugar together until the sugar is completely…
I am sure you’ve heard of people being ‘Shadow Banned on Instagram‘? What is it and how do you avoid being shadowbanned on Instagram? Whilst the term ‘Shadowban’ isn’t actually an official term, you will hear lots of chatter in various groups and forums on the subject. What is Instagram ShadowBan An Instagram shadowban refers…
You want a new website and you want it now, so let’s look at how I build a website so quickly from a client’s viewpoint… On average I can build a new website in 3-5 days for a standard website design and 7-10 for an E-Commerce Website. It’s one thing to build a website in…
Lemonade Design Co is a Website and Brand Design Company based Ashford in Kent with a UK and global client base.