My Website isn’t Working

I can’t tell you how many times I hear a comment like this, My Website isn’t Working!… Sometimes it will be from someone who has a really old website that isn’t mobile-friendly and in need of an upgrade. Other times it will be someone who had a new website but never done a thing to promote the fact but expects a steady path of new client’s beating their way to the door!

So I ask a series of questions to try and find out what is happening… because there has to be a reason why something isn’t working?

How do you market your website?

I normally get a response like ‘Nothing, do I need to’? or ‘Oh, I have never bothered as most of my work comes from word of mouth, or I don’t have time for any of that’! Guess what? If you do nothing you will get exactly that in return – NOTHING!

By doing nothing, it’s a bit like having a store that’s not on the high street, in a part of town that no one ventures to, and you have never promoted the fact that you are there and yet, you are still hoping someone will wander through the door! The chances are it’s not going to happen. You need to SHOUT OUT ???? and let people know that you are there, especially if you operate in a saturated market place.

Think of your website as a physical shop

Switch your mindset from your website being just a website and start to think of it as a physical store. Ask yourself ‘what would you do differently’? The chances are, for a start, you would make sure everyone knows where you are, what you do and what is unique about your business.

You have to think of your HOME PAGE in the same way a store owner thinks of a window display… It has to ’WOW visitors and welcomes them so that they want to enter and find out more’ you have to make your website an AMAZING EXPERIENCE… So what is STOPPING you from doing that with your website?

The reality is there is no difference to having a physical store and having a website. You have to let people know where you are and what you do. And make sure that when they find you, they keep visiting you, you can’t just say ‘My Website isn’t Working if you aren’t prepared to make to it work!

So what can you do to promote your website?

Here are my top SEVEN things that you can do to help improve your website’s visibility:

  1. Make sure your website has your best images displayed throughout – replace older images for the most recent
  2. Make sure it is obvious what you do, if you sell cakes, have cakes on the home page!
  3. Ensure your copy is eye-catching and talks to your target audience
  4. Add your Facebook Pixel
  5. Get social – post regularly to your social media channels directing people to your website
  6. Create a Marketing Funnel
  7. Create a retargeting advert to drive people back to your website

Turn the MY Website isn’t WORKING in to a Marketing Machine, of you are ready to find out how ask me how.

Why not book a free strategy call?

Ready to take your website to another level? Then why not book a free 20-minute strategy call? Just click the button below.

I look forward to chatting to you soon.

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