How to unleash your website’s superpowers!

Have you ever wished you could unleash your websites SUPERPOWERS? Have you ever wondered how some people seem to get all the right clients to their website ???? and there you are just praying ???? someone will visit your website ???? soon! Well I am going to show you how you can unleash your websites superpowers, in a few simple steps.

What if I told you that you too can drive people to your website with these simple steps and unleash your website superpowers that will ???? drive ????‍♀️ people to your website? You may have heard of Facebook Pixels before? But do you know what they do, why they are so powerful, or why your website needs them?

SO WHAT ARE FACEBOOK PIXELS?

Facebook Pixels is a snippet of code that you place on your website, it collects data that you can then use to help you track conversions, retarget visitors to your website, or even just send people back to your website with a reach advert.

You can build audiences based on actual visitors to your website, or even your existing client list or interactions on Facebook and Instagram, once you start to have your own lists of clients or newsletter sign-ups you can even create Lookalike Audiences, how cool is that?

A Pixel is an analytics tool that lets you measure how effective your advertising is and also helps you understand what people do when they visit your website.

SO HOW DOES IT WORK?

If you have ever visited a website, thought about buying something and then decided not too, so you leave the website and then later you are on Facebook or Instagram or even messenger or WhatsApp and there pops up that same handbag you were looking at… well that is Facebook Pixels.

So how do they that? Simple they have a re-targeting advert set up on Facebook and then on their own website they have Facebook Pixels’s installed, sounds simple.

You may think that RETARGETING adverts are just for big business… well think again. Whatever the size of your business, you still can benefit from having Facebook Pixels installed. Even if you are not thinking of doing any Facebook or Instagram advertising right now the sooner you add your unique Pixel the sooner you can start collecting data from your website.

SO WHAT DOES THE VISITOR TO MY WEBSITE SEE AFTER THEY LEAVE?

The screengrab below is a perfect example of a retargeting advert, the two handbags that you can see are from Sarah Haran.

SO HOW CAN YOUR BUSINESS BENEFIT FROM FACEBOOK PIXELS?

There are many ways in which your business can benefit from having Facebook Pixels, from a simple retargeting advert that drives people back to your website, a traffic advert that drives potential clients that are similar to your current clients to creating a funnel to name just a few.

Whatever you are trying to achieve for your business it is possible with a few simple steps to unleash your websites superpowers.

If you would like to find out more then why not book a free strategy call with me, just click the link below. You may also like to read this post on Why my website isn’t working?