Congratulations on your new website

One of the most important things to do when your new website goes live is to shout out that you have a new website and start to drive traffic to it. There are many reasons why this is important, but a one really good reason is that it will help Google index it faster and start to improve your SEO rankings immediately. There are many ways that you can do this, but here are a few ways to get the word out.


SOCIAL MEDIA – Facebook, Instagram, Twitter, Pinterest, Linkedin, in fact any social media account you have is a really good place to start. You will be surprised how far one post can reach if people start to like and share it. PR – Depending on the type of business you have and the type of clients you are trying to reach, PR may be a really good way for you to get the word out about your new website. If you can remember to tag Lemonade Design when you do share your new website on social media I would be very grateful.

NEWSLETTER – if you have a newsletter or email list, be sure to let them know that your new site has launched and even more importantly, how it can help their business or add value to it. I use and highly recommend Mailchimp. You may want to consider a special offer as a way to get people on your list to visit your new website and to engage with them.

WORD OF MOUTH – is still one of the most powerful ways to communicate your message. Don’t be afraid to ask those close to you, or past clients, if they would give feedback on your new website. Again, you could reward them for their time, and in doing so renew their loyalty to your business.


You may have heard about Facebook Pixels, but do you know what they do? I am sure you have been on a website and been looking at your favourite handbag or that pair of must-have shoes and then later you are on Facebook and there is that same item you were looking at! Well, that is Facebook Pixels or tracking code, the cool thing is you don’t have to be a really big corporation or business to have this tracking code installed on your website.

If you have previously done Facebook advertising and don’t have the pixels installed on your website you really are missing out on a very inexpensive way of marketing and targeting your business in the right direction.

If you would like to find out more about having us install the Pixels and setting up your Facebook advert to retarget your potential clients the hit the link below


Once your new website has gone live, I will arrange a 1:1 with you via Zoom, so that I can show you how you how to get around the backend of your site and how to keep the theme and plugins up to date. In addition, I will show you how you can change images and update content, which is particularly important if you have recurring visitors.

KEEP PLUGINS & THEME UPDATED – It is vital that you log in to the back end of your website weekly and make sure that all of your plugins, your theme and WordPress are up to date.  By ignoring this you risk the security of your website.

UPDATE IMAGES – I highly recommend that every 6 months you change the images on your homepage slider and at least once a year give your galleries a refresh. This is important as it shows visitors that you are taking the time to keep things fresh.

ONCE A YEAR – I recommend that you look at your website as if through the eyes of a visitor.  Does it still look fresh and inviting?  If not, you might want to consider a few cosmetic updates!  It is also another opportunity for you to shout out that your website has had a makeover!!

KEEP YOUR INFORMATION UPDATED – Are your opening times correct?  Do they match what you have on your social media platforms?  Have you had a new member of staff and not added them to the website?


You may not know this but Google looks at your website in two ways: ‘Dead or Alive’!  A website that is regularly updated with new content has traffic driven to it through new blog posts, has new and returning users, is considered ‘Alive’.  Your website will be considered ‘Dead’ if it is not being managed, updated regularly and is not being taken care of.  All of this can impact dramatically on your SEO.  Some ways you can add new content is by doing the following:

BLOG – I know it can seem like another task to add to a never-ending task list, but if you write regularly and add new, interesting and relevant content, you will soon build up new followers who are keen to see what you have to say.  It is a fact that websites with a blog that is frequently updated, on average, will have 30-40% more traffic to their website than their competitors.  Google will often pick up on a new post before it picks up on a new page.  Once you have written a new post you should then use social media to drive people to the post.  If you struggle to write a regular blog post, I am happy to recommend a couple of people who will be only too happy to help.

NEW PAGES – Once a year it is worth looking at your website with fresh eyes to see if everything that is on your website looks and feels fresh and relevant.  Maybe you now offer a new service or product that isn’t on your website?  Google loves to see a website being added to.  You can then do a shout out on social media and tell people you have updated your website!

UPDATED CONTENT – If things in your industry change or your services change, be sure to update your site accordingly. Even adjusting content by a few words can show Google that your site is being worked on, and is again…” alive”.


If you feel you have done a good job, then don’t be afraid to ask for a review … Online reviews are more important than ever, with people searching for a review on a particular product or service before they even look at your website.  Some of the ways that you can ask are:

GOOGLE REVIEWS  – are generally what will pop up when somebody finds your site with an internet search.  You can either have your client Google your business and leave a review, or you can forward the link below It’s super handy!

FACEBOOK REVIEWS – FB reviews are also great and are now a more reputable spot for customer reviews.  Don’t be afraid to ask for your customers to leave a review on your Facebook page and have them share it.  Or get their permission for you to share it.

TESTIMONIALS FOR WEBSITE – After your website is live, we recommend gathering as many testimonials as possible to post on the website.  Even if you don’t currently have any on the site, if you can gather 5-10 good, personalised reviews (usually gathered via email or off Google or Facebook) we can eventually set up a testimonials page.  Users will often look for reviews ON the site as well as on other outlets before making a purchase, calling or emailing.  I recommend putting the best ones on the site.


It’s a sad fact that at any given time of the day there is someone trying to break into your website! If you haven’t spoken to me about protecting your website, then I highly recommend BlogVault, you can buy it direct or you can also buy from me, I offer both the standard backup as well as the version with security.

If your site isn’t protected and secured, it’s only a matter of time before there’s a breach.  Our security plan lets you (and us) sleep better at night knowing that your site is protected.


I have a Facebook Page and a Group, you are welcome to join both, most of my clients will join the Group as a go-to for help and advice, so please click the links below to join one or both.


If you have had an awesome experience, I would love to hear about it. Not only does it make me feel good, but it also shows potential future clients that they can have confidence in me.  So if you can take a moment to hit the link below and write a Google Review, I would be very grateful. Alternatively, if you would prefer to leave a Facebook review then please hit that link below.

If you have any other questions, please feel free to contact me, you can either email me directly or use the contact form below.

Let’s Start Something new

Say Hello!

I would love to create a new website or brand for you to showcase your work, so if you would like to find out more about more about working with Lemonade Design then fill out the contact form or give us a call on 07984 470415.

T: + 44 1 233 642773
M: + 44 (0) 7984 470415

Lemonade Design Co
is a Website & Branding Company based in Kent with a UK and Global client base.


On how to optimise your images for your website and SEO

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