Website Design

Your Dream Website is just a Click Away!

Yay, it’s time to pop the champagne… shout from the rooftops and let the world know you have a new website…

One of the most important things to do when your new website goes live is to shout out that you have a new website and start to drive traffic to it. There are many reasons why this is important, but one really good reason is that it will help Google index it faster and start to improve your SEO rankings immediately.

There are many ways that you can do this, but here are a few ways to get the word out.

As always if you have a question or need some help please let me know.

“Launching your website and brand is like unveiling a masterpiece to the world

It’s the pivotal moment where your vision and creativity take flight, leaving a lasting mark in the vast landscape of the digital realm. Embrace it, for it’s your passport to captivate and connect with a global audience.”

Yvette Craig – Lemonade Design Co

Social Media

Facebook, Instagram, Twitter, Pinterest, Linkedin, in fact, any social media account you have is a really good place to start. You will be surprised how far one post can reach if people start to like and share it. PR – Depending on the type of business you have and the type of clients you are trying to reach, PR may be a really good way for you to get the word out about your new website. If you can remember to tag Lemonade Design when you do share your new website on social media I would be very grateful.

If you have a newsletter or email list, be sure to let them know that your new site has launched and even more importantly, how it can help their business or add value to it. I use and highly recommend Mailerlite. You may want to consider a special offer as a way to get people on your list to visit your new website and to engage with them.

You may have heard about Facebook Pixels, but do you know what they do? I am sure you have been on a website and been looking at your favourite handbag or that pair of must-have shoes and then later you are on Facebook and there is that same item you were looking at! Well, that is Facebook Pixels or tracking code, the cool thing is you don’t have to be a really big corporation or business to have this tracking code installed on your website.

If you have previously done Facebook advertising and don’t have the pixels installed on your website you really are missing out on a very inexpensive way of marketing and targeting your business in the right direction.

If you would like to find out more about having me install the Pixels and setting up your Facebook advert to retarget your potential clients, then hit the link below.

Still one of the most powerful ways to communicate your message. Don’t be afraid to ask those close to you, or past clients, if they would mind giving you feedback on your new website. Again, you could reward them for their time, and in doing so renew their loyalty to your business.

It is vital that you log in to the back end of your website weekly and make sure that all of your plugins, your theme, and WordPress are up to date.  By ignoring this you risk the security of your website.

I highly recommend that every 6 months you change the images on your homepage slider and at least once a year give your galleries a refresh. With most industries styles change, and it is important that this is reflected in your online presence.

I recommend that you look at your website as if through the eyes of a visitor.  Does it still look fresh and inviting?  If not, you might want to consider a few cosmetic updates!  It is also another opportunity for you to shout out that your website has had a makeover!!

Are your opening times correct?  Do they match what you have on your social media platforms?  Do you have a new member of staff, but you’ve not added them to the website?

I know it can seem like another task to add to a never-ending task list, but if you write regularly and add new, interesting and relevant content, you will soon build up new followers who are keen to see what you have to say.  It is a fact that websites with a blog that is frequently updated,, will on average have 30-40% more traffic to their website than their competitors.  Google will often pick up on a new post before it picks up on a new page.  Once you have written a new post you should then use social media to drive people to the post.  If you struggle to write a regular blog post, I am happy to recommend a couple of people who will be only too happy to help.

Once a year it is worth looking at your website with fresh eyes to see if everything that is on your website looks and feels fresh and relevant.  Maybe you now offer a new service or product that isn’t on your website?  Google loves to see a website being added to. You can then do a shout out on social media and tell people you have updated your website!

Project your Website

It’s a sad fact that at any given time of the day, there is someone trying to break into your website! If you haven’t spoken to me about protecting your website, then I highly recommend BlogVault, you can buy it directly or you can also buy from me, I offer both the standard backup as well as the version with security. If your site isn’t protected and secured, it’s only a matter of time before there’s a breach. Our security plan lets you (and us) sleep better at night knowing that your site is protected.

Find out more

I Love my Website

I know I can always count on Yvette to produce quality work on time. She does what she says she will & offers help and support when I need it, not when it suits her. I love my website design and feel that it has been created with me, and my customers, in mind.
Penny – Penny Hardie Photography

Reviews…

If you feel you have done a good job, then don’t be afraid to ask for a review … Online reviews are more important than ever, with people searching for a review on a particular product or service before they even look at your website.  Some of the ways that you can ask are:

After your website is live, I recommend gathering as many testimonials as possible to post on the website.  Even if you don’t currently have any on the site, if you can gather 5-10 good, personalised reviews (usually gathered via email or off Google or Facebook) Once you have around 8-10 you can eventually set up a testimonials page.  Users will often look for reviews ON the site as well as on other outlets before making a purchase, calling, or emailing.

I recommend putting the best ones on the site.

Are generally what will pop up when somebody finds your site with an internet search.  You can either have your client Google your business and leave a review, or you can forward the link below.

Set up a Google Review Link

If you would like to find out more about having me install the Pixels and setting up your Facebook advert to retarget your potential clients, then hit the link below.

FB reviews are also great and are now a more reputable spot for customer reviews.  Don’t be afraid to ask for your customers to leave a review on your Facebook page and have them share it.  Or get their permission for you to share it.

community

Join me on Facebook & Instagram


Feel free to become a part of my Facebook community, where you can connect with individuals who share your journey. For the latest updates, don’t forget to follow me on Instagram!

follow on insta join the group

“Social media: where connections become conversations.”

The group is amazing. It’s such a fantastic resource and the best place to ask questions and get the right answers.

On the Blog…

Get the latest tips and advice, on my blog, it’s packed full of useful ‘how to’ posts to help you navigate your new website and how to use your brand.

What my clients SAY…

Lemonade Design just rebuilt my website that I’ve had for many years but was in dire need of a freshen up and making way more inviting and compelling. I never expected it to be so much fun! Or to be so delighted with the results. Working with Yvette made the whole process as pain free as it could possibly be and it was amazing to see the pages and design evolve and encompass the information that was needed along with a lovely look and feel. If you need any kind of branding work or website design I cannot recommend her highly enough.

Caroline Barrow – Upledger UK