READY TO LAUNCH
Congratulations on your new website
One of the most important things to do when your new website goes live is to shout out that you have a new website and start to drive traffic to it. There are many reasons why this is important, but a one really good reason is that it will help Google index it faster and start to improve your SEO rankings immediately. There are many ways that you can do this, but here are a few ways to get the word out.
NEWSLETTER – if you have a newsletter or email list, be sure to let them know that your new site has launched and even more importantly, how it can help their business or add value to it. I use and highly recommend Mailchimp. You may want to consider a special offer as a way to get people on your list to visit your new website and to engage with them.
WORD OF MOUTH – is still one of the most powerful ways to communicate your message. Don’t be afraid to ask those close to you, or past clients, if they would give feedback on your new website. Again, you could reward them for their time, and in doing so renew their loyalty to your business.
You may have heard about Facebook Pixels, but do you know what they do? I am sure you have been on a website and been looking at your favourite handbag or that pair of must-have shoes and then later you are on Facebook and there is that same item you were looking at! Well, that is Facebook Pixels or tracking code, the cool thing is you don’t have to be a really big corporation or business to have this tracking code installed on your website.
If you have previously done Facebook advertising and don’t have the pixels installed on your website you really are missing out on a very inexpensive way of marketing and targeting your business in the right direction.
If you would like to find out more about having us install the Pixels and setting up your Facebook advert to retarget your potential clients the hit the link below
KEEP YOUR WEBSITE UPDATED & FRESH
KEEP PLUGINS & THEME UPDATED – It is vital that you log in to the back end of your website weekly and make sure that all of your plugins, your theme and WordPress are up to date. By ignoring this you risk the security of your website.
UPDATE IMAGES – I highly recommend that every 6 months you change the images on your homepage slider and at least once a year give your galleries a refresh. This is important as it shows visitors that you are taking the time to keep things fresh.
ONCE A YEAR – I recommend that you look at your website as if through the eyes of a visitor. Does it still look fresh and inviting? If not, you might want to consider a few cosmetic updates! It is also another opportunity for you to shout out that your website has had a makeover!!
KEEP YOUR INFORMATION UPDATED – Are your opening times correct? Do they match what you have on your social media platforms? Have you had a new member of staff and not added them to the website?
ADD NEW CONTENT
BLOG – I know it can seem like another task to add to a never-ending task list, but if you write regularly and add new, interesting and relevant content, you will soon build up new followers who are keen to see what you have to say. It is a fact that websites with a blog that is frequently updated, on average, will have 30-40% more traffic to their website than their competitors. Google will often pick up on a new post before it picks up on a new page. Once you have written a new post you should then use social media to drive people to the post. If you struggle to write a regular blog post, I am happy to recommend a couple of people who will be only too happy to help.
NEW PAGES – Once a year it is worth looking at your website with fresh eyes to see if everything that is on your website looks and feels fresh and relevant. Maybe you now offer a new service or product that isn’t on your website? Google loves to see a website being added to. You can then do a shout out on social media and tell people you have updated your website!
UPDATED CONTENT – If things in your industry change or your services change, be sure to update your site accordingly. Even adjusting content by a few words can show Google that your site is being worked on, and is again…” alive”.
WE ALL LOVE REVIEWS
GOOGLE REVIEWS – are generally what will pop up when somebody finds your site with an internet search. You can either have your client Google your business and leave a review, or you can forward the link below https://supple.com.au/tools/google-review-link-generator. It’s super handy!
FACEBOOK REVIEWS – FB reviews are also great and are now a more reputable spot for customer reviews. Don’t be afraid to ask for your customers to leave a review on your Facebook page and have them share it. Or get their permission for you to share it.
TESTIMONIALS FOR WEBSITE – After your website is live, we recommend gathering as many testimonials as possible to post on the website. Even if you don’t currently have any on the site, if you can gather 5-10 good, personalised reviews (usually gathered via email or off Google or Facebook) we can eventually set up a testimonials page. Users will often look for reviews ON the site as well as on other outlets before making a purchase, calling or emailing. I recommend putting the best ones on the site.
PROTECT YOUR WEBSITE
If your site isn’t protected and secured, it’s only a matter of time before there’s a breach. Our security plan lets you (and us) sleep better at night knowing that your site is protected.
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AND FINALLY! I WOULD LOVE A REVIEW!
If you have any other questions, please feel free to contact me, you can either email me directly or use the contact form below.
Let’s Start Something new
T: + 44 1 233 642773
M: + 44 (0) 7984 470415
is a Website & Branding Company based in Kent with a UK and Global client base.